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売り手の視点と、買い手の視点

セールスレップ的なのマーケティングの概念は、

難しく言うと・・・・

「企業が行う顧客・ユーザーとのコミュニケーション(情報の提供と収集)を通じて、購買及びリピート(再購入)を促す活動」

 

が、しかし、これは企業という提供する側からの視点(売り手の視点)です。昨今、モノが売れにくくなっているのは、この片方からの視点だけでは、当然ダメだということ。

もっと買い手の視点をしっかりつかまないと、モノは売れない。

 

売り手の視点・・・4つのP

Product 製品

Price 価格

Place 流通

Promotion 販売促進

 

買い手の視点・・・4つのC

Customer value 顧客にとっての価値

Customer cost 顧客負担

Convienience 入手の利便性

Communication コミュニケーション

 

それぞれの視点を、少し考察してみたいと思います。

 

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